Our comprehensive scope of coverage as well as our vast data network enables our researchers to provide a wide array of research products that range from macro-view (research reports on the Indian economy and 45 industries) to micro-view (research reports on 150 companies, news coverage and financial databases). The cross-sectoral expertise further enhances the depth of the analytical input into the reports.

The effectiveness of our processes and resources is borne out by our being widely acknowledged as the most preferred source of business research by over 500 clients across the financial, consulting, government and corporate sectors.

Our comprehensive coverage and an integrated approach towards analysis of macro and micro linkages have enabled us to provide superior quality of insights and forecasts to our clients enabling them to make better strategic, credit and investment decisions.

Our proven track record of accurate forecasts has resulted in our being extensively quoted in our clients' internal documents as well as in their prospectuses.

Our large client base is a reflection of the trust clients have in our analytical rigour and our independent views. Being an independent entity, we are recognized as an unbiased party as we have no market dealings/connections and therefore, no vested interest. Over years of subscribing to our services, clients have highly appreciated our non partisan views and the quality and consistency of our analysis.

The diversity in consumption patterns, skewed income distribution and cultural differences across regions make forecasting an extremely complex exercise in India. We have, over the past several years successfully developed proprietary frameworks and methodologies that include econometric models and end-use consumption estimates, supported by market surveys which have enabled us to accurately analyse trends as well as forecast future performance across sectors, companies and the economy.

Our forecasts on company financials are also derived from complex models, which capture the factors that impact company earnings and their inter-linkages. The financial numbers are based on a thorough analysis and recasting of the operational as well as the financial data published in the financial statements submitted by companies.

Each of our reports undergoes a rigorous quality process, which includes a Quality Panel, which studies and validates the methodology, arguments and conclusions of each report, and an editing desk, which ensures consistency in structure, logic, flow, readability and language, grammar and housestyle.

We have established a vast network of primary and secondary sources which we access for strengthening our industry and company research.

The over 1,000 primary sources that we regularly interact with to source data and trends, gain multiple perspectives and to validate our forecasts include key personnel across companies and industry associations, government officials, financial intermediaries and distributors. We follow a policy of 'Multiple Sources' in each industry, to ensure that the reports are balanced and the information authentic.

Our secondary information base, spanning more than 135 industries, 300 commodities and 2,000 companies, comprises information obtained from over 250 domestic and international publications/electronic databases/websites.

A close to 100 member team of senior economists, sector specialists, experienced journalists & financial analysts man the various businesses, besides the Business Development team. While the company has 17 years of experience in the information and research business, each of these employees brings a rich and diverse experience that adds up to far more.